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Madison Square Garden Tablet Shows Lorde Ultrasound

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Credits

Brands: Madison Square Garden, Lorde

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Media & Entertainment

Country: USA

City: New York City

Effects / Animations: Large Objects, Avalanche, Reveal & Unboxing

Surroundings: Madison Square Garden, Cultural Venue

Date posted: May 9, 2025

Source: Instagram

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In this Lorde faux ooh ad, a giant tablet displaying an ethereal blue ultrasound floats effortlessly in front of Madison Square Garden, creating a captivating view as the vivid hues of Lorde's iconic imagery contrast with the grayscale city around it. The ad dramatically reimagines the bustling New York street as a portal to The Ultrasound Tour’s artistic essence, using a performance display turned surreal announcement to blend visual narrative and location. A creative piece that masterfully blends emotion and vision with a distinctive presentation of musical resurgence.

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