Madison Square Garden Tablet Shows Lorde Ultrasound
Lorde Ultrasound at Madison Square Garden
This faux out-of-home advertisement features a giant tablet displaying an ethereal blue ultrasound, floating effortlessly in front of Madison Square Garden. The vivid hues of Lorde's iconic imagery contrast with the grayscale city surroundings.
The ad reimagines the bustling New York street as a portal to The Ultrasound Tour’s artistic essence. It uses a performance display turned surreal announcement to blend visual narrative and location, presenting a distinctive musical resurgence.
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FOOH Impact ScoreOutstanding
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