Microsoft Copilot Tire Pops Out of Laptop

This Microsoft fake out-of-home ad features Caleb Natale beside a white pickup truck. He removes a cloth tire from the rim and places it on the ground. Using his phone, Caleb records the cloth tire image, which then travels via augmented reality into a laptop that transforms from a billboard.

The laptop, powered by Microsoft Copilot, digitises the real-world object, turning the flat image into a 3D model. Caleb then slides this 3D model onto the truck as a realistic tire. As he drives the truck, a captivating moment unfolds when the cardboard façade collapses, revealing the illusion.