Microsoft Copilot Tire Pops Out of Laptop

In this Microsoft fake ooh ad, Caleb Natale crouches beside a white pickup truck, revealing a cloth tire that he peels away from the rim before placing it on the ground. The ad humorously reimagines product prototyping with a dynamic integration of mobile capture and artificial creativity, as Caleb uses his phone to record the cloth tire image, which travels via augmented reality into a laptop that transforms from a billboard. A clear example of how Microsoft Copilot digitizes real-world objects, the laptop turns the flat image into a 3D model, which Caleb slides onto the truck as a realistic tire. A captivating moment unfolds when he drives the truck, only for the cardboard façade to collapse, revealing the illusion. A creative that masterfully blends humor and creativity with a memorable twist on tech-enabled design.