RAKBANK Dhow Boats Form "50"

In this RAKBANK fake out of home ad, a family of three stands on the waterfront, gazing at traditional dhow boats with bold red sails branded with the RAKBANK logo, as large white flamingo installations add a distinctive touch to the shoreline. The ad dramatically reimagines a peaceful coastal scene with a commemorative display of culture and unity, featuring the dhows arranging themselves into the number 50, viewed from an aerial helicopter shot enhanced with augmented reality. A clear tribute that masterfully blends emotion and celebration with a powerful narrative of RAKBANK’s enduring legacy and deep-rooted connection with its people.