RAKBANK Dhow Boats Form "50"

This RAKBANK fake out-of-home advertisement features a family of three on the waterfront, observing traditional dhow boats. These boats have bold red sails branded with the RAKBANK logo, and large white flamingo installations are visible along the shoreline.

The dhows dramatically arrange themselves into the number 50, as viewed from an aerial helicopter shot enhanced with augmented reality. This reimagines a peaceful coastal scene into a commemorative display of culture and unity, paying tribute to RAKBANK’s enduring legacy and connection with its people.