McDonald’s Melted Cheese Overflow
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this McDonald’s FOOH ad, a view from inside a moving car reveals the road passing by Johannesgasse 3, where the facade of a McDonald’s store is dramatically cloaked in melted cheese cascading from the rooftop. The ad humorously reimagines a city street corner with an indulgent twist, turning the iconic fast-food restaurant into a canvas for overflowed cheese using impactful CGI effects. A distinctive ad that masterfully blends humor with a memorable approach to showcasing the brand’s cheesy celebration.
