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McDonald’s Melted Cheese Overflow

A
FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: McDonald's

Who we think created this: rendersnek

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Austria

City: Vienna

Effect / Animation: Fluid & Splash

Surroundings: McDonald's, City

Date posted: February 10, 2026

Source: Instagram

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In this McDonald’s FOOH ad, a view from inside a moving car reveals the road passing by Johannesgasse 3, where the facade of a McDonald’s store is dramatically cloaked in melted cheese cascading from the rooftop. The ad humorously reimagines a city street corner with an indulgent twist, turning the iconic fast-food restaurant into a canvas for overflowed cheese using impactful CGI effects. A distinctive ad that masterfully blends humor with a memorable approach to showcasing the brand’s cheesy celebration.

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