McDonald’s Melted Cheese Overflow
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Cheese Cascades Down Johannesgasse 3
This McDonald’s FOOH advertisement captures a view from inside a moving car, showcasing Johannesgasse 3. The facade of a McDonald’s store is dramatically cloaked in melted cheese, cascading from the rooftop.
The ad reimagines a city street corner with an indulgent twist, transforming the iconic fast-food restaurant into a canvas for overflowing cheese. This is achieved through impactful CGI effects, blending humour with a memorable approach to showcasing the brand’s cheesy celebration.
A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Silver Winner at the FOOH Awards 2026
Credits
Brand:
Agency / Production / VFX:KUBRIK GmbH, rendersnek, rendersnek
Sound:Lucis Sound
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