McDonald’s Melted Cheese Overflow

rendersnek
rendersnek

Cheese Cascades Down Johannesgasse 3

This McDonald’s FOOH advertisement captures a view from inside a moving car, showcasing Johannesgasse 3. The facade of a McDonald’s store is dramatically cloaked in melted cheese, cascading from the rooftop.

The ad reimagines a city street corner with an indulgent twist, transforming the iconic fast-food restaurant into a canvas for overflowing cheese. This is achieved through impactful CGI effects, blending humour with a memorable approach to showcasing the brand’s cheesy celebration.

A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Silver Winner at the FOOH Awards 2026

Credits

Brand:McDonald's
Agency / Production / VFX:KUBRIK GmbH, rendersnek, rendersnek
Sound:Lucis Sound

Metadata

Work Type: FOOH
Brand Industry:Food, Beverage & Tobacco
Country:Austria
City:Vienna
Tag: Fluid & Splash
Date posted:February 10, 2026
Source:Instagram

Also from rendersnek

View all from rendersnek→
Oakley x NASASpec Work
Oakley x NASA
Vapiano Giant Pasta Overflow in Streets of Vienna
Vapiano Giant Pasta Overflow in Streets of Vienna
Volvo Car Driving Up to Billboard From Garage
Volvo Car Driving Up to Billboard From Garage
Billa Gorilla Spotted Climbing Building in Vienna
Billa Gorilla Spotted Climbing Building in Vienna
Lidl-Trek Giant Shopping Bag Store in Florence
Lidl-Trek Giant Shopping Bag Store in Florence
Die Chemie Bubble Breaks To Pieces Above Building
Die Chemie Bubble Breaks To Pieces Above Building
Wiener Staatsoper Flying Musical Notes in Theater
Wiener Staatsoper Flying Musical Notes in Theater
Austrian Airlines Lucky Charm Avalanche
Austrian Airlines Lucky Charm Avalanche
DM Giant Dishwasher Liquid Release Bubbles
DM Giant Dishwasher Liquid Release Bubbles
DM Inflatable Sunscreen Installation by the River
DM Inflatable Sunscreen Installation by the River
Sölden White Elephant Walking on Ski Piste
Sölden White Elephant Walking on Ski Piste
Coca-Cola Can Transformation in Street Factory
Coca-Cola Can Transformation in Street Factory

Related Work

Browse All
Römerquelle Emerges in Waterfalls at a Building
Römerquelle Emerges in Waterfalls at a Building
FLFOOH Library
Vita Coco Coconut Water Sprayed on Car
Vita Coco Coconut Water Sprayed on Car
FLFOOH Library
Pepsi Giant Can Pours Cola Inside Building
Pepsi Giant Can Pours Cola Inside Building
FLFOOH Library
Schweppes Columns Turns Into Drink Dispenser
Schweppes Columns Turns Into Drink Dispenser
DEPARTDDEPARTD
Domino's Pizza Hand Dips Pizza on Sauce
Domino's Pizza Hand Dips Pizza on Sauce
FLFOOH Library
Champagne Taittinger Giant Grape Splashes on Water
Champagne Taittinger Giant Grape Splashes on Water
FLFOOH Library
Pull&Bear Giant Character Melting Paint
Pull&Bear Giant Character Melting Paint
FLFOOH Library
Remin Soda Cans Fill Up the Screen
Remin Soda Cans Fill Up the Screen
FLFOOH Library
Subway Giant Dipper in New York City
Subway Giant Dipper in New York City
FLFOOH Library
Schweppes 3D Bottle Pours Drink to Glass on Vehicle
Schweppes 3D Bottle Pours Drink to Glass on Vehicle
DEPARTDDEPARTD
SunBeer Fest Floating Beer Stream on Alley
SunBeer Fest Floating Beer Stream on Alley
CatapultaCatapulta
Puntigamer Pinball Arcade Goal on Soccer Field
Puntigamer Pinball Arcade Goal on Soccer Field
Pixel Adgency OGPixel Adgency OG