Bvlgari Heart Bags Release Floating Hearts
Hearts Drift Upward Against Pastel Brown
This Bvlgari fake out-of-home advertisement features a red Serpenti Cuoricino bag opening to release floating hearts in shades of pink and red. These hearts drift upwards against a pastel brown background that matches both the pedestal and the wall behind it.
The ad reimagines a product showcase as a dynamic celebration of love. The red Serpenti Cuoricino and the pink Serpenti Cuore alternately open and close, with hearts rising from each bag in a smooth augmented reality sequence. This sequence highlights the Bvlgari logo above, blending romance and brand storytelling with product storytelling through subtle computer-generated imagery.
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FOOH Impact ScoreOutstanding
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