Armani Beauty Hangar Sign Lights Up Pink
Armani Beauty Hangar Lights Up Pink
This CGI advertisement for Armani Beauty features a view from an aeroplane window, with the wing flap framing a hangar at Milan Linate Airport. Initially, a subtle Emporio Armani sign is visible in white against the terminal building.
As the plane taxis past, the Emporio Armani lettering illuminates in soft pink. This transformation signifies Armani Beauty’s city takeover in Milan and marks the beginning of a new brand chapter, using CGI to create an immersive brand moment.
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FOOH Impact ScoreOutstanding
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