Bimba y Lola Horse Artwork Across Shanghai
Bimba y Lola Horse Artwork in Shanghai
This mixed reality advertisement for Bimba y Lola features a giant cloth draped over building facades across the Shanghai skyline. The artwork displays a simple drawing of a horse ringed with hearts and the Bimba y Lola logo, rippling in the wind.
The ad reimagines city architecture as towering canvases for the brand's Year of the Horse celebration. The artwork appears as if Bimba y Lola's bags and accessories have expanded into larger-than-life installations that ride across the urban landscape.
This viral narrative blends creativity with brand identity, transforming the city into a flowing gallery. It reinforces Bimba y Lola’s festive vision through a clear visual takeover of the streets.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:reisingerandres