FOOH Impact Score:
Solid
Learn moreThis Reserva cgi ad begins with two giant tropical-printed Reserva shirts floating between the hills of Pão de Açúcar in Rio de Janeiro, gliding like cable cars. This moment cleverly highlights the excitement of the upcoming Black Friday sale as the oversized shirts move toward each other, finally meeting in the middle, suspended above the lush green landscape. As a perfect blend of Dynamic storytelling and computer generated graphics product integration, the enhancement is designed for building anticipation for the big event.
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