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Reserva Shirts Gondola in Brazil

Shirts Crossing Between Hills in fake-out-of-home ad of Reserva View this post on Instagram

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Credits

Brand: Reserva

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Brazil

City: Rio de Janeiro

Effects / Animations: Large Objects, Floating & Flying Objects, Cloth

Surroundings: Pão De Açúcar, Hills, Trees

Date posted: October 25, 2023

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This Reserva cgi ad begins with two giant tropical-printed Reserva shirts floating between the hills of Pão de Açúcar in Rio de Janeiro, gliding like cable cars. This moment cleverly highlights the excitement of the upcoming Black Friday sale as the oversized shirts move toward each other, finally meeting in the middle, suspended above the lush green landscape. As a perfect blend of Dynamic storytelling and computer generated graphics product integration, the enhancement is designed for building anticipation for the big event.

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