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KFC Floating Meal Hover Above Bench

B
FOOH Impact Score

Solid

S A B-Tier C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: KFC

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Unknown

City: Unknown

Effect / Animation: Human Interaction

Surroundings: Storefront, City, Bench

Date posted: May 23, 2024

Source: Instagram

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In this KFC cgi video, the scene opens on a close view of a smartphone as a woman taps the KFC Click & Collect app, scrolls through the clean interface, and chooses her preferred restaurant location. The ad humorously reimagines everyday ordering as a surprising experience where a burger, a wrap, and a chicken bucket float above her head on a busy sidewalk, rendered with smooth CGI, before she selects her favorites and seamlessly picks them up in-store. A dynamic piece that masterfully blends convenience and creativity with a clear focus on showcasing how simple it is to pre-order and collect a KFC meal using the Click & Collect app.

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