Molten Art Rainbow Loops Around Arc de Triomphe
Outstanding
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In this Molten Art faux ooh ad, the scene opens with a moving street-level view of the Arc de Triomphe, where a bold rainbow-colored structure loops around and threads through the monument as a large front-facing sign reads PAINT above neatly arranged rainbow color palettes. The scene unfolds as the camera glides past from a vehicle, revealing how the rainbow ribbon appears to weave in and out of the Arc from different angles, before leading the eye to its other end where a soft cloud form carries the text “marché des fiertés” in French, both the cloud and the rainbow supported by discreet rods that make the installation feel as if it is floating, promoting Molten Art’s Pride 2023 celebration of love and inclusivity during Pride Month. With a creative use of VFX, this Molten Art Pride installation faux ooh ad transforms a renowned Parisian landmark into a fresh, relatable spectacle, highlighting Molten Art’s commitment to honoring diversity and inclusive expression.
