Molten Art Rainbow Loops Around Arc de Triomphe

This Molten Art faux OOH advertisement features a rainbow-coloured structure looping around and threading through the Arc de Triomphe. The scene opens with a street-level view, revealing a large front-facing sign that reads 'PAINT' above neatly arranged rainbow colour palettes. As the camera glides past, the rainbow ribbon appears to weave in and out of the Arc from various angles.

The other end of the rainbow leads to a soft cloud form carrying the text 'marché des fiertés' in French. Both the cloud and the rainbow are supported by discreet rods, creating the illusion of a floating installation. This promotes Molten Art’s Pride 2023 celebration of love and inclusivity during Pride Month.

Through creative use of VFX, this Molten Art Pride installation transforms the renowned Parisian landmark into a fresh, relatable spectacle, highlighting the brand’s commitment to honouring diversity and inclusive expression.