FOOH Impact Score:
Outstanding
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This Netflix FOOH ad begins with a sweeping shot of the Langkawi Sky Bridge, as the camera glides dramatically beneath the legs of Chul-su, revealing Young-hee from Squid Game stationed beside him, each gripping a metal bar that resembles a jump rope. This moment cleverly highlights the innovative reach of Netflix’s storytelling as the scene transitions from the iconic skybridge upwards to the Petronas Twin Towers, where the giant dolls are seen on the bridge rhythmically swinging the massive rope, before quickly cutting to a view inside a car on the Penang Bridge with the dolls continuing their uncanny motion in the background. As a perfect blend of engaging storytelling and viral product integration, the CGI effects enhancement is designed for building anticipation around Squid Game Season 3’s June 27, 2025 premiere.