NBCUniversal Giant Post-Its on Rockefeller Center

This FOOH campaign for NBCUniversal begins with a sweeping view of the Rockefeller Center skating rink. The camera glides upward from the ice, revealing the towering building against a clear blue sky with thin clouds and visitors moving through the plaza.

The upward pan lands on three giant digital post-it notes covering the facade. First, a crisp white square reads 'FEB 16,' then a calm sky blue square declares 'SNL 50,' and finally, a bold pink square states 'THE ANNIVERSARY SPECIAL.' This transforms the landmark into a larger-than-life broadcast of the event.

The computer-generated graphics enhancement promotes the milestone SNL 50 anniversary special takeover of Rockefeller Center, blending memorable storytelling with creative product integration.