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Zusje Hot Air Balloon Lands at Aachen Town Hall

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FOOH Impact Score

Solid

S A B-Tier C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: Zusje

Agency: DEPARTD

Production Company: DEPARTD

VFX: DEPARTD

Sound: DEPARTD

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Germany

City: Aachen

Effects / Animations: Floating & Flying Objects, Large Objects

Surrounding: Aachen Town Hall

Date posted: February 15, 2026

Source: Instagram

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In this Zusje FOOH ad, the scene opens on the historic Aachen Town Hall as a hot air balloon with the Zusje logo and a basket in bold red, white, and blue stripes dramatically rises from behind the building and drifts down toward the square. The ad humorously reimagines the familiar landmark as a stage for Zusje’s authentic arrival in the city, using the unexpected balloon landing and the shocked reaction of two women dining outdoors to highlight the message “landet in Aachen Jetzt reservieren unter zusje.de” and invite viewers to book their table before opening day. A dynamic FOOH ad that masterfully blends humor with a clear brand story about Zusje’s upcoming opening and the excitement of securing a reservation in just six days.

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