FOOH Impact Score:
Solid
Learn moreCredits
Brands: La Festa, Flavia Barbu
Agency: Creative HUB
Production Company: Dimensional X Studios
VFX: Dimensional X Studios
Sound: Dimensional X Studios
Imagine the second level of a university campus transforming into an oversized coffee hub. That’s the surprising premise of this La Festa mixed reality ad featuring floating La Festa coffee packets. The video unfolds as the scene opens at Universitatea Politehnica Bucuresti, where the second level dramatically opens up to reveal the university library. As this happens, influencer Flavia Barbu enters the frame just as massive La Festa coffee packets begin to emerge from the library and float into the air. As they gently descend to the ground, Flavia pulls out her phone and captures the surreal moment on video, blending student life with the essence of coffee culture. Using engaging VFX, this La Festa mixed reality ad transforms the university setting into a captivating product showcase.
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