Lotto Giant Orb Float at Gdańsk Town Hall

Lotto Giant Orb Floats Over Gdańsk

This fake out-of-home ad features a giant, magical Lotto orb. It begins with a view of the Main Town Hall in Gdańsk, Poland, before the orb appears behind the historic tower and drifts into the sky. The CGI sphere calmly hovers above the crowds, gliding over the VFX cityscape as onlookers pause and gaze upward.

The camera tracks the orb's gentle path until it gradually disappears from view. This moment highlights how Lotto’s dream element connects people and supports national sports, leaving behind a sense of shared wonder tied to the brand’s promise. This distinctive storytelling and engaging product integration is designed to build awareness of Lotto’s role in funding Polish sports and inspiring people to dream together.

C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Lotto

Metadata

Work Type: FOOH
Brand Industry:Services
Country:Poland
City:Gdańsk
Date posted:October 3, 2024
Source:Instagram