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Mercedes-Benz Electric Car Jumps Off Facade

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Mercedes-Benz

Agency: team x

Production Company: BLUE Ltd.

VFX: Byron utto

Creative Director: Byron utto

Metadata

Brand Industry: Automotive

Country: Unknown

City: Unknown

Effects / Animations: Fire & Smoke, Explosion & Shattering, Complex Motion

Surroundings: Building, Pavement

Date posted: April 25, 2025

Source: Instagram

FOOH.com is the biggest mixed reality ad library. If you are the creator of this Mercedes-Benz ad or would like to add your work Submit here!

Imagine a bustling city street turning into an open-air proving ground for innovation. That’s the engaging premise of this Mercedes-Benz mixed reality ad featuring the all-electric G580. The video unfolds as the scene opens with a grounded view of the pavement before the camera swiftly tilts upward toward a building facade crowned by a circular structure, where a blue all-electric Mercedes-Benz G580 is dramatically poised at the very edge like a cliff; smoke begins to rise from the ground below as small debris shakes loose, and the vehicle turns with precision to face the camera, just as jagged rocks surge up from the pavement to form a rugged path leading outward from the facade, allowing the G-Class to drive forward and leap off the building’s circular ledge, landing firmly on the newly formed rocky terrain and sliding downward with confident control, while the camera tracks alongside to capture every controlled movement until the SUV reaches the pavement and transitions into a smooth, deliberate spin that highlights its design lines and electric presence before it comes to a calm stop facing the viewer, revealing the “Electric G-Class” license plate; the camera then creeps slightly closer as the moment settles, before the image fades to black and the Mercedes-Benz logo appears at the center, underscoring a message of bold movement, mastery, and forging your own way ahead. Using dynamic computer generated graphics, this Mercedes-Benz mixed reality ad transforms an urban facade into an memorable product showcase.

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