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Biotherm Giant Pink Sphere Bursts Out of Billboard

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FOOH Impact Score

Solid

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Credits

Brand: Biotherm

Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: Paris

Effects / Animations: Billboard & Digital Screen, Large Objects, Bouncing

Surroundings: Building, Street, City

Date posted: June 18, 2025

Source: Instagram

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In this Biotherm faux ooh ad, a city street scene opens on a grand French building whose facade is dominated by a digital billboard featuring a woman in a white bikini rhythmically bouncing a large pink sphere beside the Biotherm Collagen Fit Intensive Hydro Body Cream. The scene unfolds as the camera cuts between angles of the woman playing with the sphere, then follows the dramatic moment when she hurls it forward and the pink ball bursts out of the billboard into the real street, swelling into a giant globe that bounces toward a man and woman filming on their phones, sending them running as the camera tracks its path past surrounding architecture, where more oversized pink spheres appear attached to nearby buildings, framing a suspended giant jar of Biotherm Collagen Fit Intensive Hydro Body Cream that hovers between them while passersby stop, look up, and take in the promise of firmer skin and visible improvement. With a distinctive use of augmented reality, this Biotherm body cream faux ooh ad transforms an ordinary urban streetscape into a fresh, relatable spectacle, highlighting Biotherm’s focus on firming benefits and visible skin enhancement.

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