Biotherm Giant Pink Sphere Bursts Out of Billboard

This Biotherm faux OOH ad transforms a city street scene in front of a grand French building. A digital billboard on the facade features a woman in a white bikini bouncing a large pink sphere next to the Biotherm Collagen Fit Intensive Hydro Body Cream. The scene progresses as she hurls the sphere forward.

The pink ball bursts out of the billboard into the real street, swelling into a giant globe. It bounces towards two people filming on their phones, who then run. The camera tracks its path past surrounding architecture, where more oversized pink spheres appear attached to nearby buildings. These frame a suspended giant jar of Biotherm Collagen Fit Intensive Hydro Body Cream hovering between them. Passersby stop, look up, and observe the spectacle.

Through a distinctive use of augmented reality, this Biotherm body cream faux OOH ad transforms an ordinary urban streetscape into a fresh, relatable spectacle, highlighting Biotherm’s focus on firming benefits and visible skin enhancement.