Tira Boats Form Fenty Beauty X tira
Fenty Beauty X Tira: Mumbai Marine Drive
This Tira FOOH advertisement opens from a helicopter’s perspective above Mumbai’s Marine Drive, showcasing the iconic Queen’s Necklace. Boats on the dark water illuminate to spell "FENTY BEAUTY" in bold orange, followed by an "X" and "tira" glowing beneath.
The ad reimagines the city shoreline as a dynamic stage, with boats tightening their formation to reveal the collaboration. This creative spot signals Tira’s upcoming Fenty Beauty pop-up, concluding as the screen floods to white. It masterfully blends intrigue with brand storytelling, transforming the coastline into a memorable reveal of this limited-time partnership.
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Credits
Brand:
Artist:Yellow
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