Cheat Daze Claw Machine Spills Waffle Balls

This Cheat Daze FOOH campaign features a giant claw machine attached to the brick facade of the Cheat Daze Dessert Bar. The claw descends to scoop waffle balls, introducing the brand's indulgent dessert experience. The scene shows the claw gripping and lifting a pile of waffle balls, which then tumble into the collection area and overflow onto the street.

A close-up inside the machine reveals steaming waffle balls drenched in chocolate syrup and topped with marshmallows. As another portion is grabbed, the remaining waffle balls drop to unveil a bold red background announcing "CHEAT DAZE DESSERT BAR," "BATLEY 50% OFF 17.04.26," and "10 COMMERCIAL STREET, BATLEY, WF17 5HH." This promotes the Batley launch event with a limited-time discount.

Through creative computer-generated imagery, this FOOH campaign transforms an everyday storefront into a vivid spectacle, aiming to drive excitement and footfall for Cheat Daze's opening promotion.