McDonald's Crabs Fall from Red Truck
Crabs Tumble onto Singapore Street
This McDonald's fake out-of-home (FOOH) advertisement features a red trailer truck driving past Singapore’s skyline, with Marina Bay Sands visible in the background. As the truck passes the Esplanade – Theatres on the Bay, its trailer door opens.
Bright orange crabs tumble from the truck onto the busy street. This eye-catching moment is captured from the perspective of a car travelling alongside. The CGI effects promote McDonald’s chili crab sauce burger.
The advertisement highlights McDonald’s one-for-one deal, running from 28 to 30 July, offering a choice between prawn or chicken burgers.
A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Burger King Glass-cased Gummies Overflow on Street
Future Frame Creative
VELO Disco Ball Rolling Down Ski Slope
Lemon Perfect Helicopter Drops Bottle at Store
Nescafé Coffee Beans Spilling Outside Store
Why CGI
Cheat Daze Claw Machine Spills Waffle Balls
Starbucks Tram Filled with Stars
King’s Hawaiian Giant Slider from Billboard
Tadelle Giant Jar in Urban Avalanche
Clytech
D123 Coffee Shop Coffee Mug Emerges From Roof
Cinematique Studio
Chupa Chups Lollipop Vending Machine at Plaza
WE-AR
Pringles Can Lid Pops and Rolls on the Street
V Energy Street Overflowing With Strawberries
Day Five