Adidas Race Car Speeds Through Marina Bay

This Adidas fake out-of-home (FOOH) ad features a dynamic CGI sequence set at the Marina Bay Street Circuit. The video opens with a nighttime view of the circuit, surrounded by illuminated skyscrapers, as a Formula One race car speeds along the track. It leaves behind three white light trails, resembling the Adidas stripes, while the camera follows its movement. Subsequent shots include a close-up of the speeding car displaying 'CROWDSTRIKE', and a track curve with Adidas and Mercedes-Benz logos alongside 'Official Team Partner' and 'AMG PETRONAS FORMULA ONE TEAM' branding.

The video continues with more race cars taking the turn, followed by cheering fans in close-up, and a teal-detailed race car branded 'PETRONAS SYNTIUM'. A close-up of the driver’s helmet highlights the Adidas logo. As the race car speeds towards the camera, the screen cuts to black before transitioning to the car parked inside a garage. The roll-up garage door closes, displaying the Adidas and Mercedes-Benz logos, 'Official Team Partner', and 'AMG PETRONAS FORMULA ONE TEAM'.

The ad concludes on a black screen with 'LIGHT' at the top, 'THE' at the centre, and 'BAY' at the bottom, promoting Adidas’ partnership with the Mercedes-AMG Petronas Formula One Team during the Singapore race weekend. This captivating CGI ad transforms the Marina Bay Street Circuit into an innovative product showcase.