ESR Giant iPad Case Showcased in Downtown Dubai

ESR Giant iPad Case in Downtown Dubai

This ESR FOOH campaign features a towering giant iPad case installation in downtown Dubai, with the iconic Burj Khalifa in the background. The ad reimagines this urban space as a stage for a tech demonstration.

A person activates the oversized magnetic case, prompting it to rotate fluidly between portrait and landscape orientations with seamless computer-generated graphics. This execution showcases the product’s stability and lightweight functionality.

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Credits

Brand:ESR

Metadata

Work Type: FOOH
Country:UAE
City:Dubai
Date posted:May 7, 2025
Source:Instagram