ESR Giant iPad Case Showcased in Downtown Dubai
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FOOH Impact Score
Impressive
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A-Tier
B
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In this ESR FOOH campaign, a towering giant iPad case installation takes center stage in downtown Dubai, with the iconic Burj Khalifa looming majestically in the background. The ad humorously reimagines this bustling urban space as a stage for a tech demonstration, where a person activates the oversized magnetic case, prompting it to rotate fluidly between portrait and landscape orientations with seamless computer generated graphics. A captivating execution that masterfully blends humor and creativity with a clear showcase of the product’s stability and lightweight functionality.
