printemps Letter Balloons Float Over Tower of a Mall

Printemps Haussmann Tower Bursts with Color

This Printemps VFX advertisement begins with the façade of the Printemps Haussmann tower bursting into life with a wave of vibrant colour. This moment highlights the excitement of the season as playful balloons float gently above the bustling Parisian street, setting the stage for a lively spectacle.

As they drift, three oversized inflated letters—spelling 'PRINTEMPS LAND' in pink, yellow, and green—emerge, slowly rotating around the crown of the tower, surrounded by a flurry of other colourful balloons. This computer-generated graphics enhancement is designed for inviting audiences to embrace the fun and excitement of spring.

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Credits

Brand:Printemps

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:France
City:Paris
Date posted:April 4, 2023
Source:Instagram