FOOH Impact Score:
Solid
Learn moreFOOH.com is the biggest CGI campaign library. If you are the creator of this L'Oréal Paris ad or would like to add your work Submit your work!
Imagine the Eiffel Tower turning into a canvas for empowerment. That’s the captivating premise of this L'Oréal Paris CGI campaign featuring their upcoming Le Défilé runway event. The video unfolds as a woman stands taking a photo while watching a large flag reading “WE'RE WORTH IT” ripple in the breeze, dramatically hosted on the iconic Paris monument, marking L'Oréal's announcement during Paris Fashion Week. Using computer generated graphics, this L'Oréal Paris CGI campaign transforms the Eiffel Tower into an innovative product showcase.