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L'Oréal Paris Eiffel Tower Flag Hoist

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FOOH Impact Score

Solid

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Credits

Brand: L'Oréal Paris

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: Paris

Effect / Animation: Cloth

Surroundings: Eiffel Tower, Parks, Trees, City

Date posted: September 29, 2023

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Imagine the Eiffel Tower turning into a canvas for empowerment. That’s the captivating premise of this L'Oréal Paris CGI campaign featuring their upcoming Le Défilé runway event. The video unfolds as a woman stands taking a photo while watching a large flag reading “WE'RE WORTH IT” ripple in the breeze, dramatically hosted on the iconic Paris monument, marking L'Oréal's announcement during Paris Fashion Week. Using computer generated graphics, this L'Oréal Paris CGI campaign transforms the Eiffel Tower into an innovative product showcase.

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