L'Oréal Paris Eiffel Tower Flag Hoist
“WE'RE WORTH IT” Flag on the Eiffel Tower
This L'Oréal Paris CGI campaign features their upcoming Le Défilé runway event, transforming the Eiffel Tower into a canvas for empowerment. The video shows a woman taking a photo as a large flag, emblazoned with “WE'RE WORTH IT”, ripples in the breeze.
Dramatically hoisted on the iconic Paris monument, this computer-generated imagery marks L'Oréal's announcement during Paris Fashion Week. The campaign innovatively showcases the product using CGI.
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FOOH Impact ScoreSolid
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