FOOH Impact Score:
Outstanding
Learn moreThis Graza mixed reality ad begins with a woman pushing an orange platform cart carrying an oversized bottle of Graza’s “Super Sizzle” outside the parking area of Costco Wholesale. This moment cleverly highlights the product’s expanded availability as the scene shifts to another shopper guiding the same cart through the warehouse aisles, showcasing its presence in its new home. Finally, the giant bottle is spotted proudly perched on top of a red SUV outside the store, making a statement that Graza’s “Super Sizzle” is now available at select Costco stores nationwide. As a perfect blend of Creative storytelling and Impactful product integration, the CGI effects enhancement is designed for brand awareness and excitement around the launch.
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