Large croissant floats next to Eiffel Tower in Paris

We partnered with Lidl-Trek on a global FOOH campaign announcing a series of new athletes joining the professional cycling team.
Rolling out across Lidl-Trek’s social channels, the campaign travelled across Europe and beyond, with each announcement given its own culturally relevant twist.
In this video, we're seeing the view from a helicopter, where there's a large inflatable croissant floating in the sky next to the Eiffel Tower in Paris, France. Attached to the croissant is a large supermarket style receipt, revealing the name of the French athlete - Jordan Jegat. We can hear some exited French people talking over the radio.