Large Kiwi balloon floats above Piha Beach, New Zealand

We partnered with Lidl-Trek on a global FOOH campaign announcing a series of new athletes joining the professional cycling team.
Rolling out across Lidl-Trek’s social channels, the campaign travelled across Europe and beyond, with each announcement given its own culturally relevant twist.
In this video, we're on Piha Beach in New Zealand. As the camera moves backwards it collides with a large supermarket style receipt, revealing the name of the New Zealand athlete - Ally Wollaston. The receipt is attached to a giant inflatable kiwi-shaped balloon, tethered to the ground by two buoys. We hear native birds and the sound of the surf.