Giant blueberries splash into the Vltava River, Prague

We partnered with Lidl-Trek on a global FOOH campaign announcing a series of new athletes joining the professional cycling team.
Rolling out across Lidl-Trek’s social channels, the campaign travelled across Europe and beyond, with each announcement given its own culturally relevant twist.
In this video, we're stood at the bank of the Vltava River in Prague, where we see a number of large inflatable blueberries floating in the water. Suddenly, one drops into the water with a big splash, as we see a giant supermarket style receipt falls from the sky and slides down the bridge in the distance, revealing the name of the Czech athlete - Julia Kopecký.