Green pepper floats above square in Havana Old Town, Cuba

We partnered with Lidl-Trek on a global FOOH campaign announcing a series of new athletes joining the professional cycling team.
Rolling out across Lidl-Trek’s social channels, the campaign travelled across Europe and beyond, with each announcement given its own culturally relevant twist.
In this video, we're in the old town square in Havana, Cuba (known as Plaza Vieja). From behind the beautiful buildings that surround the square a giant inflatable green bell pepper rises into the sky, before hitting the full length of it's tether and bouncing around amusingly.
Attached to the pepper is a large supermarket style receipt, revealing the name of the Cuban athlete - Arlenis Sierra.