Giant tomato inflates on bridge in Budapest, Hungary

We partnered with Lidl-Trek on a global FOOH campaign announcing a series of new athletes joining the professional cycling team.
Rolling out across Lidl-Trek’s social channels, the campaign travelled across Europe and beyond, with each announcement given its own culturally relevant twist.
In this video, we're on the bank of the Danube River, looking towards Buda Castle. The famous Széchenyi Chain Bridge cuts across the frame, and attached to it is a large supermarket style receipt revealing the name of the Hungarian athlete - Blanka Vas.
From the top of a column on the bridge we see a large tomato balloon inflate, and as it fills completely it pops up amusingly, landing back with a small bounce.