Squishy oranges bounce down narrow street in Spain
We partnered with Lidl-Trek on a global FOOH campaign announcing a series of new athletes joining the professional cycling team.
Rolling out across Lidl-Trek’s social channels, the campaign travelled across Europe and beyond, with each announcement given its own culturally relevant twist.
In this video, we're in the narrow streets of Pamplona, Spain. We see a large supermarket style receipt flop down, attached to the buildings at the end of the street revealing the name of the Spanish athlete - Igor Arrieta.
Dramatically, two large inflatable oranges come bouncing down the street towards the camera, squishing deliciously as they deflect off the buildings. One settles on the floor in the distance, as the other continues until it flies past the camera.
Rolling out across Lidl-Trek’s social channels, the campaign travelled across Europe and beyond, with each announcement given its own culturally relevant twist.
In this video, we're in the narrow streets of Pamplona, Spain. We see a large supermarket style receipt flop down, attached to the buildings at the end of the street revealing the name of the Spanish athlete - Igor Arrieta.
Dramatically, two large inflatable oranges come bouncing down the street towards the camera, squishing deliciously as they deflect off the buildings. One settles on the floor in the distance, as the other continues until it flies past the camera.
Credits
Brand:
Agency / Production / VFX:adam+gary, adam+gary