FOOH Impact Score:
Solid
Learn moreImagine giant wine corks jamming city streets like everyday traffic. That’s the Dynamic premise of this Quoifaireabordeaux mixed reality ad featuring an imaginative take on Bordeaux’s wine culture. The video unfolds as the scene opens at Place de la Bourse, where massive wine corks are lined up bumper-to-bumper, creating a surreal traffic jam along the historic street. In the gaps between these oversized stoppers, enormous crown corks roll like wheels, adding quirky motion as pedestrians calmly pass the nearby classical buildings. The story continues with a smooth transition to Quai Richelieu, where the urban scenery is painted with vibrant street art, while more colossal corks crawl forward under the sunset’s warm hues, ebbed along by crown corks slipping through narrow spaces. Using VFX effects, this Quoifaireabordeaux mixed reality ad transforms familiar Bordeaux landmarks into a Captivating product showcase.
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