Kérastase Oil Bottle Rides Above Taxi

This Kérastase FOOH ad features a massive Glaze Drops bottle riding atop a yellow taxi through a bustling New York street, flanked by cars and high-rise buildings. The taxi halts, causing the large bottle to tip over the rooftop and roll into the busy street.

When the light changes, the taxi drives on, leaving the bottle to roll forward on its own. It reaches the staircase of La Vie en Gloss, landing upright at the entrance of the pop-up store located at 541 W 25th St, New York, launching April 5, 2025. This ad uses engaging VFX to transform an everyday city scene into a captivating product showcase.