Kérastase Oil Bottle Rides Above Taxi

Imagine the Statue of Liberty reaching for hair serum. That’s the dynamic premise of this Kérastase FOOH ad featuring the Glaze Drops bottle making its way through Manhattan. The video unfolds as a massive Kérastase Glaze Drops bottle rides atop a yellow taxi cruising through a bustling New York street, flanked by cars and high-rise buildings. Suddenly, the taxi halts, causing the large bottle to tip over the rooftop and roll into the busy street. When the light changes, the taxi drives on, leaving the bottle to roll forward on its own until it reaches the staircase of La Vie en Gloss, landing upright at the entrance of the pop-up store located at 541 W 25th St, New York, launching April 5, 2025. Using engaging VFX, this Kérastase FOOH ad transforms an everyday city scene into an captivating product showcase.