Fortnite Bus Carried by Hot Air Balloon
Outstanding
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In this Fortnite FOOH ad, a bright blue Battle Bus carried by a hot air balloon floats gracefully above the Paris skyline, cruising over the Seine River with the Eiffel Tower rising in the distance. The ad humorously reimagines Paris’s historic landmarks, including the Basilica of Notre Dame of Fourvière, as part of a global esports spectacle, framing them as scenic touchpoints in Fortnite’s journey towards its championship destination. A captivating display that masterfully blends creative storytelling with augmented reality, delivering a powerful message about community, competition, and cultural celebration.
