Lancôme Gold Rail Conveyor Refills Jar with Cream

Imagine the Eiffel Tower becoming a surreal production line for skincare refills. That’s the engaging premise of this Lancôme cgi ad featuring its Absolue Longevity The Soft Cream. The video unfolds as a massive empty jar of the cream floats serenely in a Parisian fountain, framed by the Eiffel Tower, where a golden conveyor lifts elegant containers and lids high into the air. A pink cream-filled container slides down a glowing gold rail, perfectly dropping into the oversized jar, followed seamlessly by a lid that twists and secures into place. Using innovative CGI effects, this Lancôme cgi ad transforms a beloved monument and a luxury product into an distinctive product showcase.