Anna Maria Mazaraki Bunny Mascot Rolls on Street

Fuschia Rabbit Rolls Past Grande Bretagne

This Anna Maria Mazaraki FOOH campaign features a bustling city street with the Hotel Grande Bretagne in the background. A giant fuchsia rabbit mascot unexpectedly rolls onto the road, promoting the brand's jewellery collection.

The vibrant pink rabbit, adorned with golden earrings and bangles, clutches a carrot pendant while gliding beside passing cars. This bold appearance captures attention and hints at the brand’s Easter giveaway of three jewellery pieces worth over 400 €.

Dynamic CGI effects transform a typical urban setting into a fresh, relatable spectacle, highlighting Anna Maria Mazaraki’s seasonal campaign in an engaging and unforgettable way.

C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Agency:Forgotten Creative Technology Studio
Production:Forgotten Creative Technology Studio
VFX:Pollen Advertising

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Greece
City:Athens
Date posted:April 12, 2024
Source:Instagram