FOOH Impact Score:
Improvable
Learn moreCredits
Brand: Anna Maria Mazaraki
Agency: Pollen Advertising
Production Company: Forgotten Creative Technology Studio
VFX: Forgotten Creative Technology Studio
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In this Anna Maria Mazaraki FOOH campaign, a bustling city street sets the stage with the elegant Hotel Grande Bretagne in the background as a giant fuschia rabbit mascot unexpectedly rolls onto the road, promoting the brand's jewelry collection. The scene unfolds as the vibrant pink rabbit, adorned with golden earrings and bangles, clutches a carrot pendant while gliding beside passing cars, capturing attention with its bold appearance and hinting at the brand’s Easter giveaway of three jewelry pieces worth over 400 €. With a dynamic use of CGI effects, this Anna Maria Mazaraki jewelry showcase transforms a typical urban setting into a fresh, relatable spectacle, highlighting Anna Maria Mazaraki’s seasonal campaign in an engaging, unforgettable way.