SEB Hanging Coins Fell on Green Jar at Street
SEB: Coins Cascade on HQ Facade
This CGI video for SEB's savings campaign opens on the sleek glass facade of the SEB headquarters. Oversized European coins appear to float mid-air before cascading downward into a large, green transparent jar stationed below.
As the coins fall, they briefly align to form the Estonian phrase “ALUSTA KOHE” (“Start Now”) before scattering again. This visual rhythm continues, suggesting motion and accumulation, transforming the corporate building’s exterior into a dynamic visual metaphor for financial growth, highlighting SEB’s encouragement to begin saving today.
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