Yandex Floating Bucket Hats in the City

This Yandex faux OOH ad features massive yellow Yandex bucket hats floating high above Moscow. The hats begin over the Yandex headquarters in Krasnaya Rosa Business Quarter, reflecting off the mirror-like windows, before seamlessly transitioning inside HSE University, hovering in the air. They then shift to Moscow State University, drifting above the tower façade and playfully bumping into each other.

Next, the hats soar past the Peter and Paul Church at the Imperial Commercial School as people walk by, catching glimpses of the spectacle, before casting shadows over parked cars at the Moscow Institute of Physics and Technology. Finally, one hat drifts close to the screen, revealing the Yandex logo inside.

This CGI enhancement highlights Yandex's campaign to attract talented students for paid summer internships, effectively blending storytelling and CGI effects to engage young minds about opportunities at Yandex.