Yandex Floating Bucket Hats in the City

This Yandex faux OOH ad begins with massive yellow Yandex bucket hats floating high above Moscow, starting over the headquarters in Krasnaya Rosa Business Quarter, reflecting off the mirror-like windows. This moment cleverly highlights the campaign’s focus on attracting talented students as the hats seamlessly transition inside HSE University, hovering in the air, then shifting to Moscow State University, where they drift above the tower façade, playfully bumping into each other. Next, they soar past the Peter and Paul Church at the Imperial Commercial School as people walk by, catching glimpses of the spectacle, before casting shadows over parked cars at the Moscow Institute of Physics and Technology. Finally, one hat drifts close to the screen, revealing the Yandex logo inside, reinforcing the call for students to apply for Yandex’s paid summer internships. As a perfect blend of Effective storytelling and CGI effects, this enhancement is designed for engaging young minds about the exciting opportunities at Yandex.