FOOH Impact Score:
Outstanding
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In this Clinica Nelson Letizio FOOH ad, the scene opens with a tall monopole billboard placed inside a fenced grassy area surrounded by several buildings, showcasing the clinic’s skincare expertise. The scene unfolds as the camera focuses on the billboard featuring a woman’s face, just as a Clinica Nelson Letizio-branded airplane emerges from behind and flies past—triggering a transformation where the woman’s face smoothly rejuvenates into a younger version with her eyes closing. With a viral use of CGI, this Clinica Nelson Letizio skincare campaign FOOH ad transforms an ordinary advertising structure into a fresh, relatable spectacle, highlighting Clinica Nelson Letizio’s commitment to promoting treatments for youthful skin.