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Maybelline Brow Pens Truck Delivery

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Solid

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Learnings

  • Never let the creative undermine the product
  • Consider your audience and tailor to them

Credits

Brand: Maybelline New York

Agency / Production / VFX: Unknown

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In this Maybelline cgi campaign, a truck loaded with Maybelline brow pens drives backwards in front of a chemist warehouse store, guided by a worker in a construction vest uniform. The scene unfolds as the truck slows down and its loading area is hydraulically lifted, causing the pens to roll out onto the street, knocking over a couple of traffic cones that were marking the area. With a Distinctive use of CGI effects, this Maybelline campaign transforms a typical construction setup into a fresh, relatable spectacle, highlighting Maybelline’s playful reference to the 'Build a Brow' product name.

Metadata

Brand Industry: Beauty & Personal Care

Country: Unknown

City: Unknown

Effects / Animations: Avalanche, Large Objects, Rigid-Body

Surroundings: Parking Lot, Warehouse

Posted on August 11, 2024

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