FOOH Impact Score:
Solid
Learn moreLearnings
- Never let the creative undermine the product
- Consider your audience and tailor to them
In this Maybelline cgi campaign, a truck loaded with Maybelline brow pens drives backwards in front of a chemist warehouse store, guided by a worker in a construction vest uniform. The scene unfolds as the truck slows down and its loading area is hydraulically lifted, causing the pens to roll out onto the street, knocking over a couple of traffic cones that were marking the area. With a Distinctive use of CGI effects, this Maybelline campaign transforms a typical construction setup into a fresh, relatable spectacle, highlighting Maybelline’s playful reference to the 'Build a Brow' product name.
fooh.com is the biggest cgi campaign library currently existing. If you are the creator of this creative Maybelline ad or you have an example you could not find in our library, contact us through the following form: Submit your work!