Maybelline Brow Pens Truck Delivery
Brow Pens Spill at Chemist Warehouse
This CGI campaign for Maybelline features a truck loaded with Maybelline brow pens. The truck drives backwards in front of a chemist warehouse store, guided by a worker in a construction vest.
As the truck slows, its loading area is hydraulically lifted, causing the brow pens to roll out onto the street. This action knocks over a couple of traffic cones that were marking the area.
The distinctive CGI effects transform a typical construction setup into a fresh, relatable spectacle, playfully referencing Maybelline’s 'Build a Brow' product name.
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FOOH Impact ScoreSolid
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Credits
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