Game of Thrones Banner Hangs in Grand Central

In this HBO mixed reality ad, the camera pans across the bustling interior of Vanderbilt Hall inside Grand Central Terminal as anticipation builds for the unveiling of a dramatic new display. The scene unfolds as a large green banner is slowly pulled up along one of the hall's grand pillars, revealing the text “VANDERBILT HALL JUNE 12–16,” while the phrase “GRAND CENTRAL RAISES THE GREEN BANNER” appears below, teasing the arrival of season 2 of House of the Dragon. With a dynamic use of computer generated graphics, this HBO promotional piece mixed reality ad transforms the everyday commute into a striking cultural teaser, highlighting HBO’s aim to immerse fans in the world of Westeros through a real-world experience.