FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Impressive
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In this LEGO FOOH ad, a hand launches a LEGO-built astronaut into the air, showcasing the brand's iconic brick-building toy. The scene unfolds as the ascending astronaut emits trails of LEGO-crafted smoke, passes a nearby building adorned with a massive LEGO food truck ad, then flips backward and gently taps the illustrated truck mid-air. With an engaging use of VFX, this LEGO gift campaign transforms digital billboards into a dynamic spectacle, highlighting LEGO’s celebration of Children’s Day.
LEGO
LEGO
LEGO
Verdemar
Verdemar
LEGO
L'BEL
L'BEL