LEGO Astronaut Grabbed by Hand in Billboard
LEGO Astronaut Billboard Stunt
This LEGO FOOH advertisement features a hand launching a LEGO-built astronaut into the air. The ascending astronaut emits trails of LEGO-crafted smoke as it passes a nearby building, which is adorned with a massive LEGO food truck advertisement.
The astronaut then flips backward and gently taps the illustrated truck mid-air. This CGI video, created using VFX, transforms digital billboards into a dynamic spectacle, highlighting LEGO’s celebration of Children’s Day and showcasing the brand's iconic brick-building toy.
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FOOH Impact ScoreImpressive
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Credits
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