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Impressive
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This Panzani FOOH ad begins with a crowd gazing upward at the Eiffel Tower, now dramatically draped in golden wheat. This moment cleverly highlights Panzani’s commitment to French sourcing as the camera reveals a large "Blé 100% français" banner hanging from the first level and another fluttering proudly at the tower’s tip, reinforcing that the pasta brand is made using only 100% French wheat. As a perfect blend of impactful storytelling and creative product integration, the CGI effects enhancement is designed for emphasizing the authenticity of the brand’s local ingredients.
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À La Mère de Famille
À La Mère de Famille
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