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Veuve Clicquot Banners Unveiled in Milan

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FOOH Impact Score

Impressive

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Credits

Brand: Veuve Clicquot

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Italy

City: Milan

Effects / Animations: Cloth, Banner

Surroundings: Galleria Vittorio Emanuele II, Arco Della Pace, Building

Date posted: April 12, 2024

Source: Instagram

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In this Veuve Clicquot CGI ad, a sweeping aerial shot of the Galleria Vittorio Emanuele II reveals a crowd gathered as a massive yellow banner is dramatically unveiled across the historic facade. The ad humorously reimagines Milan’s architecture as glowing canvases for Veuve Clicquot’s vibrant photo campaign, presenting a touring beach-themed exhibit co-created with Magnum Photos. A dynamic moment that masterfully blends creativity with a distinctive expression of brand identity during Milan Design Week.

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