Lexus Red Cars Drive Along Heart Loop
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreCredits
Brand: Lexus
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In this Lexus FOOH ad, a red Lexus LBX cruises across a scenic bridge, filmed from inside another vehicle, with a captivating transition that follows the car’s momentum through an open road. The ad dramatically reimagines a typical drive with a striking heart-shaped loop, as multiple red Lexus LBX vehicles continuously glide through it, enhanced by seamless CGI effects that add to the visual storytelling. An engaging execution that masterfully blends emotion and innovation with a creative nod to Valentine’s Day and the LBX experience.
