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Lexus Red Cars Drive Along Heart Loop

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FOOH Impact Score

Improvable

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Credits

Brand: Lexus

Metadata

Brand Industry: Automotive

Country: Unknown

City: Unknown

Effects / Animations: Simple Motion, Complex Motion

Surroundings: Bridge, Cars

Date posted: February 10, 2026

Source: Instagram

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In this Lexus FOOH ad, a red Lexus LBX cruises across a scenic bridge, filmed from inside another vehicle, with a captivating transition that follows the car’s momentum through an open road. The ad dramatically reimagines a typical drive with a striking heart-shaped loop, as multiple red Lexus LBX vehicles continuously glide through it, enhanced by seamless CGI effects that add to the visual storytelling. An engaging execution that masterfully blends emotion and innovation with a creative nod to Valentine’s Day and the LBX experience.

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