FOOH Impact Score:
Solid
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In this Elemis cgi video, a massive Pro-Collagen Cleansing Balm rolls through the bustling streets of Times Square. The scene unfolds as the giant product morphs into an oversized gift box complete with the brand’s signature blue ribbon, stopping dramatically in front of Sephora as passersby capture the moment on their phones. With a dynamic use of computer generated imagery, this Elemis skincare moment cgi video transforms the urban landscape into a fresh, relatable spectacle, highlighting Elemis’s exciting new partnership with Sephora.