Elemis Balm Arrives at Time Square

Elemis Balm Takes Over Times Square

This CGI video features a massive Elemis Pro-Collagen Cleansing Balm rolling through the bustling streets of Times Square. The giant product then morphs into an oversized gift box, complete with the brand’s signature blue ribbon.

The gift box dramatically stops in front of Sephora, as passersby capture the moment on their phones. This dynamic use of computer-generated imagery transforms the urban landscape into a fresh, relatable spectacle, highlighting Elemis’s new partnership with Sephora.

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FOOH Impact ScoreSolid
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Credits

Brand:Elemis
Artist:Eye Studio

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:USA
Date posted:February 16, 2024
Source:Instagram