FOOH Impact Score:
Impressive
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In this Eva Lendel CGI campaign, a life-sized wedding dress is suspended from a helicopter high above Fifth Avenue, gliding between Manhattan’s towering buildings. The ad dramatically reimagines New York’s iconic skyline by transforming it into a dreamscape where bridal couture floats like a vision, spotlighting Eva Lendel’s bridal line as both aspirational and within reach. A captivating piece that masterfully blends emotion and ambition with a distinctive take on modern fashion marketing.