NYX Glue Primer Applied on Billboard
NYX Glue Primer Billboard Ad
This fake out-of-home (FOOH) ad for NYX Professional Makeup features a towering cityscape. A billboard of a woman holding The Face Glue Gripping Primer is central to the scene. An oversized version of the primer floats across the sky, applying glue to the model’s face.
As this happens, an intense gust of wind lifts a bicycle, a stop sign, a trashcan, an umbrella, and a bold purple sticky note. The sticky note reads 'NEW! FACE GLUE GRIPPING PRIMER'. All these items stick theatrically to the billboard, showcasing the product's gripping power through CGI effects.
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FOOH Impact ScoreImpressive
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Credits
Brand:
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