Hidrabene Derma Giant Base Stick on Building

This faux out-of-home advertisement for Hidrabene Derma features a woman engaging with her selfie camera, her freckled cheeks highlighted by the light. As she turns, a giant Hidrabene Base Stick is revealed, positioned atop a building.

The ad progresses with the Base Stick's cap lifting off, and an adjacent digital screen displaying a woman applying the makeup. A subsequent sequence shows the same woman dramatically transforming, emerging as the model depicted on the billboard itself. This computer-generated imagery effectively combines storytelling with a demonstration of the Hidrabene Base Stick's function as both a beauty enhancer and a skin treatment.