Hidrabene Derma Giant Base Stick on Building

In this Hidrabene Derma faux ooh ad, a woman chats through her selfie camera, her freckled cheeks catching the light as she turns to reveal a creative display—a giant Hidrabene Base Stick perched atop a building. The ad humorously reimagines city-scale advertising with a dynamic cosmetic reveal, as the cap lifts off and a digital screen beside it shows a woman applying the makeup. A captivating sequence follows with the same woman dramatically transforming, stepping out as the model featured on the very billboard. A computer generated imagery that masterfully blends clever storytelling with an effective demonstration of how Hidrabene’s Base Stick works as both a beauty enhancer and a skin treatment.