Saks Vines Cascade from Window Display

This CGI advertisement for Loewe features a divine radish slowly rising from an ethereal garden nestled inside Saks Fifth Avenue’s window. The richly coloured red and white vegetable, crowned with a glowing halo, grows gracefully against a moss-green, textured backdrop.

As the scene unfolds, living vines tumble organically down the department store’s facade, transforming Fifth Avenue into a blooming stretch of nature. This computer-generated installation transforms a traditional storefront into a fresh, relatable spectacle, highlighting Loewe’s commitment to merging luxury with natural storytelling.