Saks Vines Cascade from Window Display

In this Loewe cgi ad, a divine radish rises slowly from an ethereal garden nestled inside Saks Fifth Avenue’s window, introducing the luxury brand’s latest artistic installation. The scene unfolds as the richly colored red and white vegetable, crowned with a glowing halo, grows gracefully against a moss-green, textured backdrop, while living vines tumble organically down the department store’s facade, transforming Fifth Avenue into a blooming stretch of nature. With an engaging use of computer generated graphics, this Loewe installation cgi ad transforms a traditional storefront into a fresh, relatable spectacle, highlighting Loewe’s commitment to merging luxury with natural storytelling.